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On December 14, 2012, I came home from a long day at high school only to find my mother crying in front of the TV. It was my senior year. I didn’t need any other stressors in my life. I was in the process of sending college applications and writing essays.

I asked my mother what happened. “Que paso?” She told me that 26 people were shot at an elementary school in Newtown, Connecticut. “Twenty of them were just babies. Little kids,” said my mother as she sobbed and pointed at the TV.

I stood there motionless staring at the television. A million thoughts ran through my mind. How could this happen? Why did it happen? Who would take the lives of innocent children at an elementary school? What steps did the school take to protect to the students? Was I even safe in my own school?

I found myself frustrated and angry. I wanted to do something, but what could I do? I was just a senior in high school.

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Four years later, I found myself a
Boston University College of Communication student as a PRLab account executive for Safe and Sound Schools. Maybe it was destiny, it was my opportunity to finally do something about school safety.

Using my skills and knowledge of public relations, I worked with my PRLab team, Yunong Song and Xiangyi Zhao, to find creative ways to spread the word about school safety. When we heard about Safe and Sound’s #givingtuesday fundraising campaign, Change for School Safety, we knew that we had to get everyone at COM involved.

We first presented to the entire PRLab agency of a 100 students. As we explained why we as an agency need to get involved, we heard the many stories of students recounting where they were the day of the Sandy Hook tragedy. They told us how they felt unsafe returning to school after it happened and revealed their standing concern for their young siblings, nieces and nephews. PRLab accepted to be a part of the #ChangeforSchoolSafety.

Eager to get a head start, every PRLab student dropped their spare change in our Change for School Safety jar –a jar that students have access to in our meeting room, so they (and their clients) can drop off change anytime.

We didn’t stop there. On November 7, we challenged the AdLab agency to be a part of the Change for School Safety. As we left the presentation, the entire AdLab class yelled at us. “You guys are going down!”

img_1411It was a good feeling. It was also good to hear that one of the AdLab students, Emily Hartwell, was going to make her own jar. “I am really happy that PRLab challenged us to participate in Change for School Safety. I am also participating at home by making my own school safety jar for my house.”

As BU students, we want to know our campus and every other campuses throughout the nation is safe. Every child in America deserves to learn in a safe environment. Every parent in America deserves to know that their child is safe at school. We need to rethink school safety. We can’t wait for someone else to make that change. You have to be the change you want to see in this world.

Our team is working hard to get Boston University students involved in the Change for School Safety by talking to people, putting up flyers around campus, and getting people to understand why school safety should not be taken for granted. I just hope that by talking to at least five students a day, we can get other students from other colleges and universities to participate. I hope it encourages them tell five others and so on –family, friends, coworkers, professors, anyone. School safety should be on everyone’s mind. It needs to be a priority.

Will you take the challenge and be a part of the change to make schools safer for all students?


Maria, PRLab student at the Boston University College of Communication

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January, February, and March have come and gone with Safe and Sound Schools bringing its message to new communities and new social media channels.

This year’s first quarter started with the culmination of the Shine A Light for Safer Schools campaign, the holiday fundraiser we launched last November. Safe and Sound Schools raised over $3,500 through online and mail donations, some of which has already been used to update our free online materials and website.

By mid January, Safe and Sound Schools turned its focus to onboarding new students from PRLab, Boston University’s student-run public relations agency. This is Safe and Sound Schools’ fourth time working with PRLab students who help the organization meet its outreach initiatives.  We are lucky to have such great talent from BU to support our growing organization!

In the months of February and March, Safe and Sound team members travelled to several communities across the country. Michele travelled across the state of Tennessee, presenting to full houses of school administrators, educators, mental health professionals, and law enforcement in Knoxville, Murfreesboro, and Jackson, Tennessee. She then made her way to the Midwest to present to an audience of over 150 at the 2016 Tuscarawas County School Safety Summit in Tuscarawas County, Ohio. Michele concluded her February travels in Baltimore, Maryland. Joined by her husband, Bob Gay, Michele accepted a $20,000 endowment award from the BFG Community Foundation, an organization dedicated to affecting positive change in local communities by supporting charitable organizations.

In early March, Frank DeAngelis, Safe and Sound speaker & former principal of Columbine High School and Paul Timm, Safe and Sound advisor & author of School Security:  How to Build and Strengthen a School Safety Program, presented at the Axis School Safety Symposium in Syracuse, NY.  On the same day, Michele traveled back to the South, to Decatur, Alabama, where she presented to a room of approximately 400 administrators, educators, law enforcement, and mental health professionals at the 14th Annual Alabama Child Safety Conference.

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By mid March, Safe and Sound Schools launched it’s new website, complete with new additions, including a Press Room, Speaker’s Bureau, and an improved user-friendly interface.  We’ll continue to add to the site this year.

March also found us busy in Massachusetts, with Michele attending the Massachusetts Juvenile Police Officers Association conference and working with three local school districts, to support the unique efforts of each community to improve school safety.  We are excited to see our collaborative model take hold close to home and across the country!

Communications efforts continued with Safe and Sound Schools using social media platforms to celebrate social work month, highlighting and celebrating the contributions and positive impact social workers have on school safety and children. We concluded March and social work month with featured guest blogger & Safe and Sound Schools advisor, Shari Nacson, a Cleveland-based clinical social worker specializing in child development.

To keep up with Safe and Sound Schools daily, connect with us on Twitter, Facebook, LinkedIn, and now, Instagram. Stay tuned for more about our spring travels and additions to our new speaker’s bureau in the next quarter.