One of my Sandy Hook neighbors coined the phrase with her daughter on what would have been our daughter Josephine’s 8th birthday. Her daughter’s little fingers etched the proclamation in the fresh snowfall sparkling on the windshield.

And so we do, year after year. Today is the day we celebrate Joey’s 15th birthday. We invite friends, neighbors, and supporters to join us in remembering the light of our little girl, still shining brightly in all that we do in her name. Acts of kindness, smiles for strangers, support of families with Autism, ensuring safe and sound schools, protecting children and youth.

Many of us share in purple celebration today, for the little girl who loved all things “pur-pur” (as she would say it). This year, when so many are in need of support and a reason to celebrate, we invite you to join us.

Whether you don your purple, light a candle, pray for peace, or share an (air) hug, you celebrate the life and legacy of a little girl who changed lives. Without words. Without fame or fortune. With outstretched arms, an open heart, and a smile that to this day warms our souls, heals our hearts, and fuels our mission.

Today we celebrate Joey. Together we continue her work in this world.

Share your celebration with us on social media by using the hashtag #CelebrateJoey.


Michele Gay, Mother of Josephine Gay, Co-Founder and Executive Director of Safe and Sound Schools